предоставляем актуальную медицинскую информацию от ведущих специалистов, помогая врачам в ежедневной работе
предоставляем актуальную медицинскую информацию от ведущих специалистов, помогая врачам в ежедневной работе
предоставляем актуальную медицинскую информацию от ведущих специалистов, помогая врачам в ежедневной работе
Regulation on advertising policy

Русская версия

This Advertising Policy defines the standards and requirements for the placement of advertising materials in the magazine "RMJ" (media registration certificate No. ФС77-73421 issued by the Federal Service for Supervision of Communications, Information Technology and Mass Communications), which are mandatory for editors, advertising managers of the Journal and all other participants in the editorial and publishing process. 

The advertising policy has been developed in accordance with the WAME Recommendations on ethical publishing policy for medical journals (Recommendationson Publication Ethics Policies for Medical Journals WAME) and Federal Law No. 38-FZ of March 13, 2006 "On Advertising" (hereinafter referred to as the Federal Law "On Advertising ").  

The journal publishes articles and materials of a scientific and practical nature for doctors of various specializations, heads of medical institutions, employees of medical universities, and students. 

The target audience of the Journal is medical professionals, in connection with which the advertising materials published in the Journal are aimed at readers who practice medicine and have a medical education. 

In order to finance the publishing activities, the Journal publishes advertising materials on a paid basis, and also produces reprints of articles published in the Journal in accordance with the rules set forth in this Advertising Policy. 

This Advertising Policy of the Journal is available to all participants in the editorial and publishing process. 

Basic principles of the Advertising Policy 

1.        Publication of advertising materials in the Journal is subject to compliance with the requirements of this Advertising Policy. 

2.        The decisions of the editors of the Journal regarding promotional materials do not depend on the cost of placing the relevant materials or the cost of printing a reprint.

3. The functions of the editor and advertising manager in the Journal are separated.

4. Advertisers and sponsors cannot influence the editor's decisions, regardless of the conditions for placing advertising materials or other agreements. 

5. Reprints of articles are published in accordance with the principle "as  is" ("as is"), i.e. in the form in which they were originally published in the Journal. Making additions or changes to the text of articles when publishing a reprint is not allowed.

6. Publication of additional issues is carried out solely by the decision of the editor in accordance with the principles of the Editorial Policy and the tasks of the Journal. Advertisers and sponsors cannot influence the content of the respective supplementary issue.

7. All advertising materials must comply with the requirements of the legislation of the Russian Federation, and in particular the Federal Law "On Advertising" & nbsp;

8. The placement of promotional materials does not constitute support or approval by the editors or the editorial board of the advertised product, company or service.

9. The journal has the right to refuse to place any advertising material for any reason.

10. The decision to publish advertising materials is made with the participation of the editorial board or the editorial board of the Journal.

11. Advertising materials are always placed in a separate block marked "Advertising" or "As advertising", which must be visually different from editorial and other materials so that the difference between them is obvious. Placement of advertising materials as part of editorial and other materials is not allowed. 

12. Advertisers bear full responsibility for all information contained in advertising materials published in the Journal and its accuracy. 

General requirements for promotional materials placed in the magazine "RMJ"

1. All advertising materials must unambiguously identify the advertiser and the advertised product, work, service. 

2. Advertising in the Journal must be honest and reliable. According to Article 5 of the Federal Law "On Advertising", unfair (Part 2) and unreliable (Part 3) advertising is not allowed.  

3. Advertising must not:

a) induce to commit unlawful acts;

b) form a negative attitude towards persons who do not use the advertised goods, or condemn such persons. 

4. Advertising is not allowed:

a) the use of foreign words and expressions that may lead to a distortion of the meaning of the information;

b) an indication that the object of advertising is approved by state authorities or local governments or their officials;

c) an indication that the advertised product is produced using human embryonic tissues;

d) use of swear words, obscene and offensive images, comparisons and expressions, including in relation to gender, race, nationality, profession, social category, age, language of a person and citizen, official state symbols (flags, emblems, anthems) , religious symbols, cultural heritage sites (monuments of history and culture) of the peoples of the Russian Federation and other countries, as well as cultural heritage sites included in the UNESCO World Heritage List.

5. Advertising is not allowed, in which there is no part of the essential information about the advertised product, about the conditions for its acquisition or use, if the meaning of the information is distorted and consumers of advertising are misled.

6. The placement of the text of the advertisement must be accompanied by the mark "Advertising" or "As an advertisement." 

Requirements for advertising materials placed in the magazine "RMZH", related to the features of the object of advertising & nbsp;

1. Drug advertisements include the full name of each active ingredient. 

2. Advertising of medicines, medical services and medical devices must not:

a) address minors;

b) create an idea of ​​the advantages of the object of advertising by referring to the fact of conducting research, which is mandatory for the state registration of the object of advertising;

c) contain statements or assumptions that the consumer of the advertisement has certain diseases or health disorders;

d) help create an impression in a healthy person about the need to use the object of advertising (with the exception of advertising of medicinal products used for the prevention of diseases);

e) create the impression of the uselessness of going to the doctor;

f) guarantee the positive effect of the object of advertising, its safety, effectiveness and the absence of side effects;

g) present the object of advertising as a dietary supplement and food supplement or other product that is not a drug;

h) contain statements that the safety and (or) effectiveness of the object of advertising is guaranteed by its natural origin. 

3. Communication in advertising about the properties and characteristics, including methods of application and use, of medicinal products and medical devices is allowed only within the indications contained in the instructions approved in the established manner for the use and use of such objects of advertising.

4. Advertising of dietary supplements and nutritional supplements must not:

a) give the impression that they are medicines and/or have medicinal properties;

b) contain references to specific cases of curing people, improving their condition as a result of the use of such supplements;

c) contain an expression of gratitude by individuals in connection with the use of such additives;

d) to encourage the rejection of a healthy diet;

e) create an impression about the benefits of such additives by referring to the fact of conducting studies that are mandatory for state registration of such additives, as well as use the results of other studies in the form of a direct recommendation for the use of such additives.

5. Advertising of dietary supplements in each case must be accompanied by a warning that the object of advertising is not a drug. In this advertisement, at least 10% of the advertising area (space) must be allocated to the warning. 

6. Advertising of baby food products should not present them as full-fledged substitutes for women's milk and contain a statement about the benefits of artificial feeding of children. Advertising of products intended for use as substitutes for women's milk, and products included in the diet of a child during his first year of life, must contain information about the age restrictions on the use of such products and a warning about the need for specialist advice.

Approved by order 

CEO No. 4

from 27.12.2019 

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